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                            Marketing Research

 

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Web-Based Research

Take advantage of new technologies with online research. Response rates to online surveys are typically higher than offline. Online qualitative research has advantages of geographical reach and participant (and client) convenience.
Web site surveys Email an invitation to your respondents with a link to a sophisticated Website where they complete the questionnaire. Provides for complicated skip patterns, and allows respondents to view materials such as a Web site or collateral.
Client Web site surveys Post a link to an interactive survey on your company's Website.
E-mail surveys Quick, low cost, low tech alternative to Website surveys.
Online chat groups Interactive chats can include diverse populations and are convenient for participants.
Bulletin Board groups Allows for time lapse interaction among respondents and in-depth data collection.  Respondents have more time to react to response sets and follow-up questions.
Web-conference groups Combination of telephone and Web provides depth and allows for probing of issues, as well as the ability to view concepts online.