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    Methodologies

    Which methodology to use?MindSearch has extensive expertise with the following marketing research methodologies and will recommend the most appropriate methodology to address your research problem.

    Click on the headings below for more detail on specific methodologies.

       Quantitative Methodologies

    • Telephone Surveys

    • Email Surveys

    • Web Site Surveys

    • Mail Surveys

    • Intercept Surveys

    • Beta Test Surveys

    • Panel Surveys

       Web-Based Methodologies

    • Web Surveys

    • Email Surveys

    • Online Chat Groups

    • Online Bulletin Board

    • Web Conference Groups

    • Web Navigation Interviews

    • Web Usability Interviews

       Qualitative Methodologies

    • Focus Groups

    • Dyads, Triads

    • One-on-one Interviews

    • Online Chats

    • Bulletin Boards

    • Videoconference Groups

    • Telephone Groups

    • Web Conference Groups

    • Ideation Sessions

    • Web Navigation Interviews

    • Web Usability Interviews

       Consulting Services

    • Marketing Research Consulting

    • Research Plan Development

      

       Subcontracted Services

    • Qualitative & Quantitative Analysis

    • Report Writing

    • Tabulation

    • Graphical Presentation

    • Focus Group Moderation

    • Executive Interviewing