MindSearch Marketing Research
MindSearch Marketing Research delivers custom business to business (B2B) and business to consumer (B2C) research solutions to a wide variety of local and national clients. Our experience using qualitative and quantitative methodologies -- and often a combination of both -- sets us apart from the typical research vendor. In addition, prior to founding MindSearch in 1991 our experience on the client side taught us the value of actionable results.
What do you need to know today?
Brand and Corporate Positioning
-What position does your product and company hold in the marketplace?
-What mindshare do you have? How can you increase share?
New Product Development
-Which product attributes are most important to your buyer segment?
-Are your customers delighted? How satisfied are they?
-What is the expected market reaction to your new product concept?
-Which product characteristics are worth more in your customer's eyes?
-Which segments are most likely to respond to particular programs?
-Why do buyers respond to some promotions and not others?
-Why are certain channels preferred for certain products?
-What are your relative strengths and weaknesses?