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Understand the "big picture" as it concerns your industry, your current market, potential competitors, and the impact of technology. Plan new business development as an evolutionary process with the help of MindSearch. MindSearch has expertise in the following types of analysis relating to strategy development. |
Strategy Development| Market Share Analysis | Determine the overall size of the market for your products or services, along with the market share of major competitors. Measure market penetration and market potential. |
 Acquisition Analysis |
Analyze potential candidates for acquisition or strategic partnering. Conduct due diligence. Find and select partners with the best synergies for your business. Understand the inherent risks of partnering by listening to the voice of your customer. |
| Sales Variance Analysis |
Understand the
reasons why your products or services are performing contrary to your
expectations. Learn ways to counter current trends.
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| Market Segmentation | Segment your market to take advantage of profitable market niches. Identify the most profitable (and largest) segments. Understand the unique needs of each segment with respect to product features, services, and communication. |
| Customer & Market Profiling | Develop a profile of your customers, by strategic segment, based upon demographic, psychographic, and behavioral parameters. Identify lucrative segments, or segments with particular biases toward or against your product. Learn how to effectively address each segment. |
| Customer & Product Lifecycle | Identify the unique stages that your products, services and customers go through. This allows you to determine which offers and messages will have the most impact. |