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Determine your current product/service, brand, or company position in the marketplace. Understand differences in brand perceptions among diverse segments. Learn how to best position your firm to maximize sales and market share.
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Positioning| Corporate and Brand Positioning | Quantitatively measure market awareness and perceptions of your company and brand among current and potential market segments. |
| Competitive/Market Evaluation | Determine how competitive firms are perceived in the marketplace. Learn where potential exists for new products and services that are not being provided by current market suppliers. |