Product & Channel Development & Testing
As your firm grows, new products and distribution channels are required. MindSearch can help assess market relevance for your current products and channels, as well as identify new areas for potential expansion.
| Product/Service Concept Testing | Evaluate market perceptions of your current product offering and identify any needs that are currently unmet. Test new product/service concepts at various stages of development to ensure market acceptance when these products and services go to market. |
| Market Feasibility | Evaluate the potential for success for a new product, service, channel, or business model. |
| Channel Evaluation | Understand how your customers buy, and identify new channels for your products. Investigate the potential of new channels and evaluate the performance of current ones. |